REPORT

According to the authors of the McKinsey Quarterly Report which was released in October 2011, there are five key questions about big data:
 
Quote:

1. What happens in a world of radical transparency, with data widely available?
2. If you could test all of your decisions, how would that change the way you compete?
3. How would your business change if you used big data for widespread, real-time customization?
4. How can big data augment or even replace management?
5. Could you create a new business model based 5 on data?

 
 
The report offers a comprehensive overview of the challenges different companies face in various business sectors and provides some insight of how they each deal with large amounts of data.
 
Source: McKinsey Quarterly (October 2011)